Australian fruit and vegetable industry data and analytic experts.

Real-time dashboards and insight filled reports across the horticulture supply chain.

What We Do

We use a set of tailored research and analysis tools to generate the most complete set of fruit and vegetable supply chain and market data across 50+ categories. Our advanced and detailed knowledge provides the basis for insights that informs decisions and generates commercial advantages.  

Weekly Pricing and Promotions

Informs and guides actions on weekly fresh fruit and vegetable wholesale and retail pricing, alongside SKU-level promotional activity reflecting supply and demand.



Informs and guides actions on weekly fresh fruit and vegetable wholesale and retail pricing.

Informs SKU-level weekly promotional activity reflecting fruit and vegetable supply and demand.

Market Growth & NPD Insights

Validate business cases and plan effectively with data-driven insights on market size, growth, and new product development opportunities.



Defines markets in ways that informs fresh fruit & vegetable category planning & performance decisions.

The basis to identify, quantify and validate a business case for new products.

Export Market & Investment Analysis

Enables users to analyse the size and appeal of 25 export markets for fresh fruit and vegetables, alongside services that provide analysis to guide ventures, aligning market trends with financial proposals and opportunities across the fresh produce industry.

Enables users to analyse the size and appeal of 25 export markets for fresh fruit and vegetables.

Guide investment for fresh fruit and vegetable ventures, aligning with financial proposals.

Consumer & Snacking Insights

Insights into Australian fresh food buying behavior, tied to attitudes and values shaping shopping and retail choices, along with an exploration of growth opportunities in the expanding fresh snacking market.


Insights on Australian fresh food buying behaviour tied to attitudes and values shaping shopping and retail choices.

Insights into fresh snacking to guide investment in NPD catering for this growth meal occasion.

Retail & Food Service Insights

Access data and analysis to track retail fruit and vegetable category performance and market influences, alongside detailed profiles of food service complexities to guide optimal decisions in this high-growth channel.


Data and analysis to access and track retail fruit and vegetable category performance and market influences.

Profiles food service complexities to guide optimal decision-making for this high-growth channel.

Innovative Growing & Input Markets

Plan investments and optimise tactics with insights into new production systems like glasshouses and vertical farming, paired with data on the size and growth of input markets.



Data and analysis to define size and growth of fruit and vegetable production inputs by type, category and geography.

Evaluate market impact and appeal for investing in pew production systems like glasshouses and vertical farming.

Who we have helped:

How It Benefits You

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Report-Ready Format

Save time and effort with our streamlined report-ready format. Our intuitive dashboard eliminates the need for extensive data review or analyst assistance, empowering you to make decisions with ease.

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Extensive 5+ Years Data History

Access continuously updated comprehensive data spanning five years for accurate and relevant insights. Explore weekly updated tactical dashboards for retail trading and receive quarterly retail share and supply data, perfectly timed for category reviews and planning.

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In-depth Fruit and Vegetable Coverage

Explore over 50 fruit and vegetable categories across the entire supply chain. Our detailed coverage ensures you have access to the insights you need to stay ahead in the market.

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Instant Dashboard Access

Enjoy convenient on-demand access to our user-friendly dashboard. With ongoing enhancements, you'll always have the latest data insights at your fingertips.

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Comprehensive Approach

We take a holistic approach, integrating data from various sources to provide a comprehensive view. Our THRUchain integration ensures that our insights are sourced from credible resources, giving you the most accurate and reliable information available.

What People Are Saying

Latest Insights & Resources

Fruit Volume and Value Growth for Year Ending September 2024
Top 10 Countries for Australian Vegetable Exports
Trends in Australian Supermarket Catalogue Adverts: Fruit vs. Vegetables
Vegetable Wholesale Price Changes: September Quarter 2024 vs. 2023

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